My words, my world…
Online education is a reality and will only become more pervasive in future. One can either ignore or embrace it. There has been a healthy debate on whether it will replace the classrooms. My personal view is that it is a powerful tool that will definitely complement learning for a student. And as a person who started his career in technology and has seen how it transforms lives, I chose to embrace it. In this article, I will share the ring-side view of how I went about the process of creating my own online course “Present with Confidence” in partnership with a bunch of bright young entrepreneurs ofChalkStreet – a startup in the online course space.
There are four important phases that I experienced for my course. They are 1. Planning & Pre-production, 2. Shooting the videos, 3. Post-Production & editing and lastly 4. Promoting and marketing your course
This phase is more about going through a major shift in your own thought process as a teacher. Your audiences are people with phones, tablets and laptops around the world who are consuming content from a variety of platforms. They want to learn. But they do not want to get bored. In a classroom, the students are stuck till the lecture gets over. But over here, the student can leave your course and go to some other one which is more interesting. So as a teacher, you need to really think through this phase. Your entire content has to be re-thought for someone who will not hesitate to go some place else if you don’t hold their attention. Here is what I did for my course that might help you
By the end of this stage, you should have a rough outline of your target audience, your course objectives, the modules with concepts and the framework for you to prepare further. Most importantly, make sure that you have a good team who can work with you on your course.
This phase was an eye-opener for me. I thought I was the coolest dude in speaking in front of anyone. I was so wrong. The camera is a nasty one-eyed beast to deal with. I became nervous, forgot my script and it was not fun at all. Overall, this phase took two full days of shooting spread over three weeks. Here are some steps that can help you in this phase.
Take a look at your own videos again and again. The more you see yourself and get used to it, the better you will perform in front of a camera next time. Tell yourself that even a great performer like Amitabh Bachchan takes few retakes before he gets the scene right. It is only natural to make mistakes. Despite all the planning, things go wrong in the real world. Enjoy this blooper video that we curated just to give you a sense of how mistakes happen and how you can deal with it (remember Jackie Chan movies? They all ended with a video of how he made his movie, how he fell down, got hurt, made mistakes etc.) Here is a similar attempt for my course which has all the bloopers in it. Enjoy!
The raw videos that came out of the phase above now need to go through the clean up phase which is called post-production. This is where Vishal, Rajashree and their team spent a lot of time. I had no role to play here at all. Magically, one day, they showed me the first video and I was thrilled to see the output of our work. I was working on the quizzes by now and closing the content piece for the course. The good news was that I felt the content had shaped quite well and didn’t feel that I had missed out much from what I had thought in the planning phase. Broadly, here are some tips that might help you in this phase
Now is the time to set the ball rolling and tell the world about your course. Start with a teaser campaign with a good poster or a banner. Take your course to every nook and corner like a peddler. This phase takes time. Results don’t come overnight. And I am very realistic that learners will not sign up in millions on the opening night. I will write a separate blog on this once I have some more data points to share. So far, this is the first week, and I have not even shared the course link. This was just the teaser campaign. I am happy to share that learners from around the world have already signed up.
Go ahead and sign up for my course by clicking here. I would love to hear your comments.
Rakesh Godhwani calls himself a nobody. He teaches, writes, reads a story to his kids every night before they sleep, bicycles his way to work when he can, does yoga, earns a fraction of what he used to, but lives a million times better. Follow him @godhwani. Read his other posts at https://in.linkedin.com/in/rakeshgodhwani